Filmmaker Jorge Gutierrez "Drops Out" From Directing AI Series
Gutierrez apologized after saying he would not make the greenlit Punky Duck series, as Amazon’s AI entertainment push drew criticism.
- On Friday, Filmmaker Jorge Gutierrez announced he is dropping out of the Amazon MGM Studios GenAI Creators Fund program, cancelling his Punky Duck series that was unveiled just two days earlier at the AI on the Lot event.
- Gutierrez hinted at the decision Thursday, telling followers he was digesting information amid backlash regarding his association with the GenAI Creators Fund, as many in the animation community remain suspicious of generative AI tools.
- "Actions speak louder than words," Gutierrez wrote while apologizing to "those I upset," explaining his original intent was to showcase artists driving new technology while promising to do better.
- Criticism from other creators fueled the controversy, with Loryn Brantz expressing she was "horrified and disgusted by BuzzFeed taking my character, The Good Advice Cupcake, and giving it to an AI platform."
- Amazon MGM Studios and AWS intended the fund to provide tools for developing premium media, and the initiative remains focused on building what they claim will be the industry's first purpose-built AI production platform.
23 Articles
23 Articles
Filmmaker Jorge Gutierrez "drops out" from directing AI series
'The Book of Life' director Jorge Gutierrez wrote on social media on Friday that he was dropping out of a 'Punky Duck 'series that had been announced at Amazon's AI on the Lot event just two days earlier.
Director Jorge Gutiérrez becomes inaugural dropout from Amazon's inaugural AI series
It didn’t take long for Prime Video’s GenAI Creators’ Fund initiative to create controversy. Within hours of the streamer announcing its first three series, the creator of one of the series publicly denounced the program for using her character without her consent. While it’s typical of artificial intelligence to use another’s work without consent (that’s sort of what it’s designed to do), it wasn’t the kind of buzz Prime Video wanted to generat…
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