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"Filial Heroes": Lidl and Mawave Go Steeply on Social Media with Mockumentary

Summary by horizont.net
Mockumentary formats have cult status in Germany since "Stromberg" at the latest. While the electricity provider Yello announced today the second season of his pseudo-docu series "Welcome to the Sonnebergs", Lidl is now also launching its own employer branding production in the social channels.
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horizont.nethorizont.net

"Filial Heroes": Lidl and Mawave Go Steeply on Social Media with Mockumentary

Mockumentary formats have cult status in Germany since "Stromberg" at the latest. While the electricity provider Yello announced today the second season of his pseudo-docu series "Welcome to the Sonnebergs", Lidl is now also launching its own employer branding production in the social channels.

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horizont.net broke the news in on Thursday, August 14, 2025.
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