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Fighting Paediatric Cancer: when Publicity Becomes a Heart Cree
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How can we talk about pediatric cancer without falling into the pathos? How can we mobilize, touch, alert – without turning the eye away? In 2025, the Princess Margot association, engaged for more than 10 years alongside sick children and their families, again appeals to the creativity of the agency Les Causantes to carry its message. A powerful, sensitive and resolutely different national poster campaign, which highlights the small heroes of ev…
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