Fighting Meat with Emotions, Not Facts

Fighting meat with emotions, not facts

Messages based on disgust reduce the appeal of meat by decreasing enjoyment and moral detachment, driving consumers towards a plant-based diet, a study finds.

Fighting Meat With Emotions, Not Facts

Impakter Fighting Meat With Emotions, Not Facts Meat production is one of the main contributors to greenhouse gas emissions, deforestation and water consumption, leading to calls for a reduction in consumption. A plant-based diet has less impact on the environment, but efforts to change eating habits have so far had limited success. A new Italian study suggests that emotional and moral appeals may be more effective than […] The post Fighting Mea…