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Fifth Third takes ‘intentionally unsexy’ approach to mobile app improvements

Summary by bankingdive.com
“It is more important to customers that banking works, than that banking is delightful,” said Fifth Third’s chief strategy officer and head of consumer products.

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Fifth Third takes ‘intentionally unsexy’ approach to mobile app improvements

“It is more important to customers that banking works, than that banking is delightful,” said Fifth Third’s chief strategy officer and head of consumer products.

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bankingdive.com broke the news in on Friday, June 6, 2025.
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