#NSTviral: World Cup Banter: MAS Joins Norway-England Airline Rivalry with Cheeky Social Media Post
The airlines agreed to swap Instagram logos for a day if their team wins, turning the World Cup quarter-final into a marketing stunt.
- Norwegian Air Shuttle and British Airways agreed to an Instagram logo bet on July 11 ahead of the Norway versus England quarter-final match. If Norway wins, British Airways must switch to Norwegian Air's logo for one day.
- Norway reached the quarter-finals for the first time in 28 years, led by Manchester City striker Erling Haaland, setting the stage for the highly anticipated match against England.
- Starting July 8, the two European airlines exchanged barbs on Instagram. British Airways taunted, "It's coming home," while Norwegian Air questioned if their rival was "ready to risk" their branding.
- On July 10, Norwegian Air Shuttle announced the deal was finalized after British Airways formally accepted the challenge, writing: "Challenge accepted! Just don't be surprised if we take the win at cruising altitude."
- The wager remains pending ahead of today's match, with branding pride on Instagram at stake for both airlines following the game's conclusion.
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European selections cross in the penultimate quarter-final duel and hours before appeared an unthinkable proposal that was viral on social networks; “The deal is closed,” they said.
The high-flying England vs. Norway World Cup bet that's got everyone talking
England and Norway face each other in the 2026 FIFA World Cup on Saturday.ANP/Richard Pelham/Getty ImagesEngland and Norway are facing off in the FIFA World Cup quarterfinals on Saturday.British Airways and Norwegian Air Shuttle bet on the match's outcome earlier this week.The loser has to use the winner's logo on social media for a day.The most exciting bet ahead of England and Norway's World Cup quarterfinal match isn't taking place on DraftKi…
Norway's big match against England leaves no one unaffected
British Airways, Norwegian Air bet logos ahead of FIFA World Cup quarterfinal
A few days before the match, Norwegian Air Shuttle threw down the gauntlet to British Airways on Instagram. "Ready to risk your logo?" the airline asked on July 8, before proposing an unusual bet.
Airlines Norwegian and British Airways have embarked on a football bet. Airlines from all over the world are cheering on the sidelines.
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