US EditionTikTok picked by FIFA as video content partner at 2026 World Cup
The partnership offers exclusive content, creator access, and anti-piracy protections with fans 42% more likely to watch live matches after TikTok sports content, FIFA said.
- TikTok was picked by FIFA as the first preferred platform for video content on social media at a men's World Cup.
- FIFA promised fans would be taken behind the curtain and closer to the action than ever before.
- TikTok will host a creator collaboration program, providing global creators with access to behind-the-scenes moments.
48 Articles
48 Articles
Whoever wins the men's World Cup this summer, TikTok is already in a promising position. The popular video app has a contract…
The collaboration will include live broadcasts, official content center and special programs for creators during the tournament.
TikTok was chosen by FIFA as the first "preferred platform" for video content on social media in a Men's World Cup, said on Thursday the governing body of world football. The association with the World Cup will allow creators to gain special access during the 48-nation tournament to be held in 16 cities —11 in the United States, three in Mexico and two in Canada — from June 11 to July 19. FIFA indicated that they will have the right to live stre…
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