Fifa scraps controversial World Cup investment plan
- FIFA President Gianni Infantino abandoned a controversial plan to sell a 20% stake in World Cup profits to private investors after widespread backlash from European, North American, and Asian soccer bodies as well as internal FIFA staff opposition.
- The proposal involved creating a $20 billion subsidiary and sought investments from firms including Joshua Kushner's, aiming to raise billions and increase payments to FIFA member federations.
- Senior adviser Carlos Cordeiro resigned in protest of the secretive sale plan, and FIFA COO Kevin Lamour said staff felt deceived, calling the project the work of one person that must not continue.
636 Articles
636 Articles
FIFA’s Infantino Scraps World Cup Investment Plan. But Is It Too Little, Too Late?
FIFA President Gianni Infantino attends the World Cup 2026 final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026, in East Rutherford, New Jersey. —Chris Brunskill/Fantasista—Getty ImagesFIFA President Gianni Infantino said Friday that football's international governing body would scrap plans to sell private investors a stake in a new commercial venture tied to the World Cup. The pivot came after widespread backl…
FIFA head ditches private equity plan
FIFA president Gianni Infantino is abandoning his plan to sell World Cup profits to private equity after receiving harsh pushback from all corners of the soccer world.Infantino’s decision came after his senior adviser who sat on a White House panel resigned and Asia’s soccer body joined Europe and N
Infantino FIFA Privatization Plan Failure Explained
FIFA President Gianni Infantino had a plan in mind: To “sell” stakes in the 2030 World Cup. In other words, the plan was to privatize football’s biggest event by allowing individual investors to stake a claim on the tournament.But what exactly does all of this mean?To get the full picture, it’s worth noting that FIFA, football’s international governing body, is a non-profit organization. As such, the $15 billion revenue generated by the FIFA Wor…
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