FIFA plan for Kushner-backed $20 billion operation to run World Cup meets fury from Europe’s UEFA
FIFA says the vehicle could raise $4.2 billion and lift development funding above $10 billion over four years.
- On Tuesday, FIFA announced plans to create FIFA Forward Enterprise, a subsidiary offering external investors up to 20% equity to manage World Cup commercial operations and generate development funding.
- UEFA is organizing an emergency meeting with its 55 member associations this week, declaring the World Cup is "not an asset to trade" after FIFA's proposal sparked a furious backlash across European football.
- Congressman Jamie Raskin, ranking Democrat on the House Judiciary Committee, accused FIFA of "now going directly into business with the Trump family," citing Joshua Kushner's involvement as lead investor.
- FIFA stressed it will retain "exclusive authority" over governance and competitions, though critics fear private investment will pressure the organization to maximize revenue by expanding tournaments from 48 to 64 teams.
- European football associations are weighing a coordinated response, with some executives privately discussing the possibility of boycotting future World Cups if FIFA proceeds with the privatization plan.
398 Articles
398 Articles
FIFA hit by furious backlash over plans to sell stake in competitions
PARIS — There was a furious backlash on Wednesday to FIFA's controversial plans to sell a stake in the business operations of the World Cup and its other competitions through the creation of a private subsidiary. World football's governing body had said Tuesday it would retain a majority share in FIFA Forward Enterprise (FFE) but hoped to raise $4.2 billion later this year by "carefully selecting long-term investors who will purchase minority, n…
FIFA wants new company to run World Cup; Guess who is expected to fund it
FIFA plans a $20 billion subsidiary, FIFA Forward Enterprise, to run World Cup events.FIFA, FIFA World Cup, FIFA Forward Enterprise, FFE, FIFA subsidiary, FIFA $20 billion subsidiary, FIFA commercial operations, FIFA event operations, FIFA investors, FIFA private investors, FIFA minority stake, FIFA capital raise, FIFA Council, Gianni Infantino, UEFA, UEFA FIFA row, Aleksander Ceferin, football governance, football commercialisation, World Cup r…
FIFA's Infantino sets Sept. 19 deadline for $20m member offer in Kushner-backed world cup investor plan
GENEVA: FIFA President Gianni Infantino set a Sept. 19 deadline on Wednesday for the 211 member federations to accept a one-off $20 million offer to each underwritten by the investment firm of Jared Kushner’s brother as part of a project to sell stakes in the World Cup.Infantino set out the "singular and unique funding opportunity” in a letter detailing why he wants to create a $20 billion FIFA subsidiary - 20% owned by private investors - that …
FIFA's Infantino sets deadline for $20M offer to members in Kushner-backed World Cup investor plan
FIFA President Gianni Infantino has set a Sept. 19 deadline for the 211 member federations to accept a $20 million offer to each in his controversial plan to sell stakes in a subsidiary running the World Cup.
FIFA Draws Fury Over Plan to Sell Stakes in World Cup
FIFA President Gianni Infantino and U.S. President Donald Trump in conversation after the award ceremony during the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium in East Rutherford, N.J., on July 19, 2026. —Alex Pantling—FIFA/Getty ImagesFIFA is considering selling a minority stake in the World Cup’s commercial rights, a plan that critics say would turn soccer’s biggest tournament into an investment a…
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