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FIFA Signs Another Saudi Deal with Sovereign Wealth Fund PIF Backing Club World Cup

FIFA announced on June 5, 2025, that Saudi Arabia's Public Investment Fund will be an official partner of the 2025 FIFA Club World Cup held in the US from June 14 to July 13.
PIF’s involvement follows its prior football investments, including last year's Concacaf partnership and its 75% ownership of Riyadh club Al Hilal, a competing team in the tournament.
Saudi Arabia aims to enhance its global football profile through PIF’s backing while the 32-team Club World Cup offers a $1 billion prize fund shared among participants including Al Hilal.
PIF invested $1 billion in DAZN, which paid close to $1 billion for global Club World Cup broadcast rights, effectively funding the tournament's media coverage.
This partnership underscores Saudi Arabia's strategy to leverage football investments to boost its international standing and solidify its role in major football hosting and commercial activities.

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