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FIFA Not 'Selling Football', Will Proceed With Consultation Process Over Stake Sale

FIFA says each of its 211 member associations could get $40 million if they back the private investment plan by Sept. 19.

  • On Friday, FIFA defended its proposed World Cup private equity venture, declaring "nobody is selling football" while blaming "erroneous reporting in the media" for intense public outcry.
  • FIFA President Infantino's proposal, revealed on Tuesday, involves spinning off commercial operations into a $20 billion subsidiary called FFE, with 20% owned by private investors.
  • European nations agreed yesterday to boycott FIFA competitions, with the European soccer body stating "UEFA and its national associations will not participate in FIFA competitions." CONCACAF and the Asian Football Confederation also rejected the plan.
  • Offering to double basic funding from $10 million to $20 million for four years, Infantino wrote on Tuesday to the 211 member associations, with approval required by mid-September.
  • The Under-20 World Cup begins Sept 5 in Poland, while FIFA faces a Nov 23 decision on the 2035 Women's World Cup host, where British federations are the only bidders.
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117 Articles

Lean Left

FIFA has said that "no one is selling football" amid criticism of its decision to sell ownership stakes in its competitions to private investors.

·Belgrade, Serbia
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Lean Left

In addition to the European federation, the Asian and North American confederations are also opposed to involving private investors in the organization of the World Cups.

Lean Right

FIFA has broken its silence. Following the unprecedented rebellion of UEFA, whose 55 federations unanimously agreed not to take part in any international competition on Thursday as long as the plan to sell a part of the World Cup remains on the table, the body chaired by Gianni Infantino released a statement this Friday morning containing damage with a phrase intended for the headlines: “No one is selling football. It is something FIFA would nev…

·Madrid, Spain
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Le Monde broke the news in Paris, France on Wednesday, July 29, 2026.
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