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Coca-Cola and Fifa resolve legal spat to do Club World Cup deal

Summary by City AM
Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm Adidas, Coca-Cola opened separate legal cases against Fifa surrounding the sponsorship rights of the Club World Cup. The pair were reportedly unhappy with being asked to negotiate new deals for the tournament after it was expanded to 32 teams. But a…
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City AMCity AM

Coca-Cola and Fifa resolve legal spat to do Club World Cup deal

Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm Adidas, Coca-Cola opened separate legal cases against Fifa surrounding the sponsorship rights of the Club World Cup. The pair were reportedly unhappy with being asked to negotiate new deals for the tournament after it was expanded to 32 teams. But a…

·London, United Kingdom
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Inside World FootballInside World Football

Coca-Cola puts rights lawsuit behind them and buys into FIFA’s Club World Cup - Inside World Football

February 21 – Coca-Cola has resolved its legal dispute with FIFA to become an official sponsor of this summer’s much-criticised expanded Club World Cup.  The soft drinks giant, a FIFA partner since 1978, had been at odds with football’s governing body over sponsorship rights, filing a case at the Swiss Arbitration Centre alongside Adidas after being told they would have to bid for rights they believed were already included in their existing deal…

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sportcal.comsportcal.com

FIFA and Coca-Cola overcome legal spat for Club World Cup sponsorship

Soft drinks giant Coca-Cola has overcome its legal dispute with soccer’s international governing body FIFA to become the latest sponsor of the revamped Club World Cup competition.

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sportcal.com broke the news in on Thursday, February 20, 2025.
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