Fictional framing blends reality with fantasy to help investors see possibilities—and buy into them

Fictional framing blends reality with fantasy to help investors see possibilities—and buy into them

Picture yourself in a manufactured colony that orbits between Earth and the moon. It might sound like science fiction, but it's part of a 2019 presentation made by Jeff Bezos, founder of the space technology company Blue Origin, to an audience of journalists, space industry executives and policymakers.