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Festive shopping in India extends beyond Diwali, AppsFlyer report finds
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Festive shopping in India extends beyond Diwali, AppsFlyer report finds
New Delhi: India’s festive season has shifted from a single Diwali peak to a nine-week sequence of performance opportunities for mobile marketers, according to AppsFlyer’s 2025 India Festive Report. The study highlights changes in campaign timing, extended consumer engagement beyond Diwali and a rise in fraud risk across categories. The analysis, based on 20.5 million app installs and more than 576 million US dollars in user acquisition and rema…
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