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Ferrari Has Already Hit 2026 Sales Target for Luce EV, FT Says

On Wednesday, Ferrari reached its full-year sales target for the Luce, its first electric vehicle, driven by strong demand from China. The company filled its allocation of just under 500 units in less than two months.
The €550,000 Luce faced significant criticism for its unconventional design by Jony Ive and Marc Newson. Critics compared the vehicle to a Nissan Leaf, though a Ferrari executive said the styling needed to be "digested" before it could be understood.
Despite the aesthetic controversy, the four-door, five-seat family car delivers supercar performance with four independent motors and an 880-volt architecture. Early reviews indicate it drives as expected of a Ferrari, with motors running at 93% efficiency.
Ferrari's stock initially fell 6% following the May reveal as investors questioned the design pivot. However, CEO Benedetto Vigna reported the order book is already stretching toward the end of 2027, with deliveries scheduled to begin in October.
Future models will utilize the electric powertrain and architecture proven by the Luce. While Ferrari cut its 2030 EV sales target roughly in half last year, this vehicle establishes the technical expertise needed for broader electrification.

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연합뉴스-Yonhap News Agency

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Ferrari EV, Ridiculed for Design, Achieves 'Turnaround' with Sell-Out Targets Thanks to China

(Seoul = Yonhap News) Reporter Jung Joo-ho = Ferrari's first electric car, the 'Luce,' which faced significant noise including harsh criticism of its design and a sharp drop in stock price upon its launch, has achieved this year's sales target ahead of schedule...

4 hours ago·Seoul, Korea (the Republic of)

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