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No, Ferrari Won’t Force You To Buy a Luce EV To Gain Access To Higher Models

Summary by The Drive
A Bloomberg report says buyers are being urged to purchase a Luce to gain favor with Maranello. Ferrari's chief marketing officer tells us that he's mad about this rumor and that it's completely false.

2 Articles

The DriveThe Drive
Center

No, Ferrari Won’t Force You To Buy a Luce EV To Gain Access To Higher Models

A Bloomberg report says buyers are being urged to purchase a Luce to gain favor with Maranello. Ferrari's chief marketing officer tells us that he's mad about this rumor and that it's completely false.

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BloombergBloomberg
Lean Left

Ferrari Nudges Clients to Buy Divisive EV to Move Up Wait Lists

·New York, United States
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Bias Distribution

  • 50% of the sources lean Left, 50% of the sources are Center
50% Center

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Bloomberg broke the news in New York, United States on Thursday, June 18, 2026.
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