Ferrari Reportedly Tells Buyers To Buy Unpopular Luce To Move Up On Wait List
5 Articles
5 Articles
How many wealthy enthusiasts are willing to shell out 550,000 euros for the electric Ferrari Luce? Well, more than you think, probably, because they seem to be under pressure from Maranello.
Ferrari is using the orders of its new electric car, the Luce, as a kind of loyalty test for its most exclusive customers. According to various sources aware of the situation, the Italian brand is transmitting the idea that supporting this model - which has been received with quite skepticism and criticism after its presentation - could help buyers maintain or even improve their access to future Ferrari more exclusive and coveted. In other words…
Ferrari Nudges Clients to Buy Divisive EV to Move Up Wait Lists
Ferrari NV is using orders for its Luce electric car as a loyalty test for wealthy clients, signaling that support for the poorly received model may help preserve access to more desirable cars, people familiar with the matter said.
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