Ferrari CEO Insists There Is 'Strong Interest' In The Luce And People Exist Who Actually 'Want It'
Benedetto Vigna said new and existing customers remain interested as Ferrari opened order books and showed the $640,000 EV to 1,600 buyers.
- On Monday in Rome, Ferrari unveiled the $640,000 Luce electric vehicle. CEO Benedetto Vigna defended the model on Thursday, stating "there is strong interest, including from new clients" and confirming the company had already received bank transfers.
- The Luce was designed in partnership with famed Apple designers Jony Ive and Marc Newson through their firm LoveFrom. Social media critics compared the car to a Nissan Leaf and AI-generated images, questioning its departure from Ferrari's petrol-powered legacy.
- Shares fell about 8 percent in Milan and 5.3 percent in New York the day after the unveiling, with analysts citing a mix of "design hate" and investor concerns about R&D costs. The stock recovered to pre-launch levels by Thursday.
- Vigna described the Luce as a "Leapfrog moment" in Ferrari's history and confirmed the company will continue offering petrol and hybrid models. Ferrari will release precise order figures in July during its second-quarter results announcement.
- Ferrari is targeting expansion in China, where electric vehicles are mainstream and Chinese buyers have typically accounted for around 10 percent of total sales. The Luce was designed to compete in the growing ultraluxury EV market.
26 Articles
26 Articles
After many plug-in hybrids, Ferrari opened up the mythical combustion engines and launched Luce, the first electric model. Designed by an ex-Apple, it has 4 doors and 4 engines with 1050 hp.
The new electric Ferrari Luce model is completely misunderstood by many car enthusiasts. The design, from the studio of iPhone designer Jony Ive, is even being called the ugliest car since the Fiat Multipla online. Coen Grutters of Autovisie explains his perspective in *Nieuws van de dag*.
Doubling Down on Green: Ferrari CEO Defends Electric Vehicle Slammed by Car Lovers and the Stock Market
Ferrari CEO Benedetto Vigna defended the $640,000 price tag of the luxury automaker's first EV on Thursday, emphasizing the model's innovation and strong customer demand. Despite the CEO's positivity, the electric vehicle has been slammed by Ferrari fans and investors alike.
We can watch one of the worst global automotive PR disasters of all time live. Many see the electric Ferrari Luce as a giant crumb vacuum cleaner, others as an unfortunate Nissan-Toyota centaur, which is both more expensive than its direct competitors and more insignificant than any Ferrari to date.
How Ferrari bungled the design of its first EV
For nearly 80 years, Ferrari occupied a unique cultural space where its cars were aspirational, even for people who resented those who could afford them. The price, the exclusivity, and the opacity of the buying process allowed Ferrari to sail above ordinary criticism. You might not be able to afford one, but you still wanted one. With the launch of the all-electric Luce this week, however, the company fell down to earth, drawing the ire of the …
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