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Fenerbahçe’s Chobani Deal Sparks Nationalist Backlash Amid Turkey’s Evolving Kurdish Dynamics
Fenerbahçe Sports Club, a historic institution in Turkish football with a deeply rooted fan base and national cultural significance, has come under fire following its recent stadium naming rights deal with U.S.-based yogurt company Chobani. The backlash stems not from the commercial terms of the agreement, but from the ethnic background of Chobani’s founder—Kurdish-American entrepreneur Hamdi Ulukaya. Earlier this week, new signage reading “Chob…
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Fenerbahçe’s Chobani Deal Sparks Nationalist Backlash Amid Turkey’s Evolving Kurdish Dynamics
Fenerbahçe Sports Club, a historic institution in Turkish football with a deeply rooted fan base and national cultural significance, has come under fire following its recent stadium naming rights deal with U.S.-based yogurt company Chobani. The backlash stems not from the commercial terms of the agreement, but from the ethnic background of Chobani’s founder—Kurdish-American entrepreneur Hamdi Ulukaya. Earlier this week, new signage reading “Chob…
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