ISTANBUL BLOG: Now that’s a Tricky One. Kurdish “Greek Yoghurt” Billionaire Sponsors Turkish Football Giant

ISTANBUL BLOG: Now that’s a tricky one. Kurdish “Greek yoghurt” billionaire sponsors Turkish football giant

Chobani brand that conquered US is not even sold in Turkey. Deal seems to stem from a friendship.

Sponsoring Peace: Fenerbahçe’s Chobani Deal and the Social Optics of Reconciliation

Istanbul’s Fenerbahçe SK – one of Turkey’s biggest football clubs—has unveiled a historic sponsorship deal with US-based yogurt giant Chobani. Under the agreement, Chobani will pay €10 million per year for stadium naming rights over an initial five-year term, with the option to extend for another five.

Fenerbahçe signs record €120 mln sponsorship deal with Chobani amid nationalist backlash - Turkish Minute

Fenerbahçe, one of Turkey’s largest football clubs, has signed a historic sponsorship agreement with US-based yogurt giant Chobani in a deal worth at least €120 million over 10 years, marking the most lucrative partnership in Turkish sports history.