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Fendi Spy Bag Gets Revival and Digital Campaign Starring Today’s ‘It’ Girls
MILAN, JUL 3 – Fendi revives its cult-favorite Spy bag for fall 2025 with a digital campaign starring today’s It girls to celebrate its 100th anniversary and Y2K fashion nostalgia.
5 Articles
5 Articles
Gabbriette and Amelia Gray Front FENDI’s Spy Bag Comeback
FENDI Spy Bag, Courtesy of Fendi Two decades after it first slouched onto the scene and into the arms of Y2K icons, the FENDI Spy Bag returns, sleek, reimagined, and back on the radar of fashion’s new elite. For the launch, FENDI tapped none other than Gabbriette Bechtel and Amelia Gray to front the campaign, casting Gen Z’s most talked-about duo as the faces of a new era. Their mission? To track down the most coveted accessory of the moment. An…
The Fendi Spy Bag, the fashion accessory that dominated the first decade of the 2000s as the bag par excellence is back to celebrate the centenary of the Italian house with a campaign that gives us vibrating from a Y2K spy movie. Directed and photographed by Stevie Dance, under the style of Anna Trevelyan, each image is one more clue in the search for the emblematic bag. Protagonized by Amelia Gray, Xiao Wen Ju and Gabbriette models, the campaig…
Amelia Gray, Xiao Wen Ju and Gabbriette star in Fendi’s Spy Bag campaign - The Glass Magazine
ACCESSORIES lovers, rejoice! The cult-favourite re-emerges for Fendi’s 100th year, starring in the Maison’s latest digital campaign. Titled “FENDI SPY BAG RETURNS”, the promotion unleashes the Fendi Spy Bag as the ultimate object of desire for the next generation of accessory obsessives, and for the girls who never stopped loving it since the early aughts.
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