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Fendi Spy Bag Gets Revival and Digital Campaign Starring Today’s ‘It’ Girls

Summary by WWD
Amelia Gray, Xiao Wen Ju, and Gabbriette front the 'Fendi Spy Bag Returns' photo and video campaign to mark the bag’s reedition this year.

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The Fendi Spy Bag, the fashion accessory that dominated the first decade of the 2000s as the bag par excellence is back to celebrate the centenary of the Italian house with a campaign that gives us vibrating from a Y2K spy movie. Directed and photographed by Stevie Dance, under the style of Anna Trevelyan, each image is one more clue in the search for the emblematic bag. Protagonized by Amelia Gray, Xiao Wen Ju and Gabbriette models, the campaig…

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WWD broke the news in United States on Thursday, July 3, 2025.
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