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Fendi, Marni and Jil Sander designers break free from house codes
Designers leaned on fluid silhouettes, upcycled fur and intergenerational appeal as Milan’s Spring/Summer 2027 shows highlighted refreshed brand identities.
- In Milan, creative directors Maria Grazia Chiuri at Fendi, Simone Bellotti at Jil Sander, and Meryll Rogge at Marni are loosening traditional house codes, reshaping the brands' legacies through inventive tailoring and intergenerational designs.
- Chiuri freed the body for her second Fendi show on Wednesday, utilizing glass walls to create a hall of mirrors that aimed to recreate the freedom and frenzy of the nightclub dance floor.
- Simone Bellotti softened the Jil Sander minimalist uniform during his Wednesday show, favoring elongated silhouettes and hand-manipulated fabrics. "It is very beautiful to see the result of this manipulation, made by hands," Bellotti said.
- At the Marni preview on Thursday, Meryll Rogge embraced intergenerational acceptance, noting the brand's new bag attracted both a 17-year-old girl and an 80-year-old woman as first customers.
- As fashion's game of musical chairs slows down, Milan's newest creative directors are loosening codes at some of Italy's most storied brands, modernizing legacy houses while honoring their recognizable heritage.
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PressNewsAgencyAt Milan Fashion Week, Fendi, Marni and Jil Sander loosen up their house codes
Fendi, Marni and Jil Sander unveil their Spring/Summer 2027 collections at Milan Fashion Week, as their creative directors put a new spin on house codes.
·Singapore, Singapore
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Winnipeg Free Press+21 Reposted by 21 other sources
Fendi, Marni and Jil Sander designers break free from house codes
MILAN (AP) — As fashion’s game of musical chairs slows down, Milan’s newest creative directors are loosening up the codes at some of Italy's most storied brands.
·Winnipeg, Canada
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At the fashion shows in Milan, creative directors Maria Grazia Chiuri, Simone Bellotti and Meryll Rogge showed how in the new seasons Fendi, Marni and Jil Sander are moving away from established rules.
·Bosnia and Herzegovina
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Total News Sources25
Leaning Left11Leaning Right2Center9Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 41%
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