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FEMSA Closes Cycle with Heineken: José Antonio Fernández Redefines His Strategy

Summary by PLAYERS of Life
Fomento Económico Mexicano (FEMSA) closed a 15-year cycle with Heineken, selling all its remaining shares in the Dutch brewery, representing an estimated revenue of $400 million. But beyond the figure, this operation marks a movement that redefines the corporate direction of one of the most emblematic companies in Mexico and Monterrey. Under the leadership of José Antonio ‘El Diablo’ Fernández Carbajal, FEMSA has accelerated its corporate transf…
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FEMSA Closes Cycle with Heineken: José Antonio Fernández Redefines His Strategy

Fomento Económico Mexicano (FEMSA) closed a 15-year cycle with Heineken, selling all its remaining shares in the Dutch brewery, representing an estimated revenue of $400 million. But beyond the figure, this operation marks a movement that redefines the corporate direction of one of the most emblematic companies in Mexico and Monterrey. Under the leadership of José Antonio ‘El Diablo’ Fernández Carbajal, FEMSA has accelerated its corporate transf…

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PLAYERS of life broke the news in on Friday, May 23, 2025.
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