Female shoppers slowing discretionary purchasing at faster rate than men

Female shoppers slowing discretionary purchasing at faster rate than men

Female shoppers are spending less than their male counterparts.

Circana: Female shoppers are slowing discretionary purchasing at a quicker rate than men

CHICAGO – Female consumers accounted for 59% of U.S. retail discretionary general merchandise spending over the past year. During the first half of 2025, as discretionary spending has been challenged by elevated prices across retail food and beverage, non-edible consumer packaged goods, and general merchandise, year-over-year demand for discretionary products among women fell flat, while unit sales from men were up 3%, according to Circana. Fema…