Bye Bye Clean Girl: 6 Trend Predictions for Spring/Summer 2027

Bye Bye Clean Girl: 6 Trend Predictions for Spring/Summer 2027

SS27 is reflecting consumer desire to unplug, have fun, and say goodbye to the clean girl.

Death Of The Cool Girl: When Did It Stop Being Cool To Be Authentic?

In an era when every trend seems to be connected to consumer culture and every aesthetic can be packaged and sold, it’s becoming harder to tell the difference between having a personal style and performing one. <p>The post Death Of The Cool Girl: When Did It Stop Being Cool To Be Authentic? first appeared on Her Campus.</p>

FEATURE: The Death Of The Clean Girl

The clean girl aesthetic whispers, but creative makeup is yelling: “I’m back, bitches!”    For the past few years, the ‘clean girl’ aesthetic has dominated beauty culture. The same brushed-up and gelled-down brows. The same ‘doughnut’ glazed skin. The same ‘strawberry’ barely there blush. Somewhere between the fourth layer of skincare and the third swipe of clear lip gloss, the aesthetic has become […] The post FEATURE: The Death Of The Clean Gi…