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FDA authorizes first fruit-flavored e-cigarettes in US amid political pressure

  • This week, the Food and Drug Administration authorized fruit-flavored electronic cigarettes for the first time, permitting Los Angeles-based manufacturer Glas Inc. to market mango, blueberry, and menthol products to adult smokers.
  • Following a personal push from President Donald Trump, who promised to 'save' vaping during his 2024 campaign, the administration overrode internal resistance from FDA Commissioner Marty Makary to approve the flavored products.
  • To prevent youth access, the FDA mandates digital verification requiring government IDs, biometric data, and Bluetooth connectivity. Connected pod systems cost between $40 and $150, potentially limiting appeal to lower-income smokers.
  • This reversal contrasts sharply with the Biden administration, which denied over a million flavored vape applications to combat teen vaping after health officials called it an 'epidemic' in 2019.
  • Career scientists raised efficacy questions in internal memos, noting previous JAMA Network Open research on flavored vape success did not involve restrictive verification technology like Bluetooth systems now mandated.
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FDA independence in question after agency appears to bend to Trump flavored vape pressure

President Donald Trump promised to "save flavored vaping" during his 2024 presidential campaign.

Right

The United States is beginning to consolidate a shift in focus in vaping regulation, betting on a more nuanced model based on the individual scientific evaluation of each product. Faced with the widespread ban policies applied in recent years, the Food and Drug Administration (FDA) is moving towards a system that distinguishes between types of flavors, risk profiles and potential utility for adult smokers seeking to abandon conventional cigarett…

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Reuters broke the news in United Kingdom on Tuesday, May 5, 2026.
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