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FatFace's product director and trading & sustainability director on collabs, marketplaces and European growth
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FatFace's product director and trading & sustainability director on collabs, marketplaces and European growth
Kate Brown, product director, and Nick Stevenson, trading & sustainability director, at FatFace discuss building authentic, values-led collaborations; using marketplace partnerships to reach new European customers; and strengthening its international expansion. The UK fashion brand’s latest design partnership has seen it work with the V&A, while it harnesses a Zalando tie-in to connect with shoppers across 20 European markets. Brown says: “We o…
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