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Fast Fashion Act: MPs and Senators Agree on a Malus Targeting Shein and Temu

Summary by Gentside
The new French law taxes fast fashion and prohibits its advertising in order to better protect the environment and the actors of the local ready-to-wear.
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2 Articles

The anti-fast fashion law comes in a context well known to consumers: very low-priced clothing, constantly renewed collections, frequent promotions and advertisements that are very present on social networks. The aim of the text is not to prevent online shopping, but to better frame so-called ultra-express fashion practices. In concrete terms, the consumer could see several changes when buying a garment on the Internet. Some websites will have t…

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The new French law taxes fast fashion and prohibits its advertising in order to better protect the environment and the actors of the local ready-to-wear.

Read Full Article
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Gentside broke the news on Thursday, June 18, 2026.
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