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Fast and Luce: Ferrari responds to Mazda’s trademark
4 Articles
4 Articles
Mazda and Ferrari clash over usage of the name Luce
Ferrari is about to debut its first EV, the Luce (pronounced loo-chay, meaning “light” in Italian. However, as JNCers know, Luce has been the name of a beloved Mazda model introduced 60 years ago. Now, the two carmakers are locking … Continue reading →
Mazda has applied for registration of the trade name Luce on the Japanese market, which could cause a legal conflict with Ferrari, which has chosen that name for its first electric. Next May, Ferrari will present to the world its first electric car. Bautized Luce ('Light' in Italian), it is without any doubt its most important novelty since the launch of the SUV Purosangue. Like that, it is expected that the newcomer bet for a five-door crossove…
Two automakers now own the “Luce” trademark. Maranello wants to use it to launch its electric future, while Mazda wants to preserve its past. For now, it looks like Ferrari has chosen the right legal loophole and will be able to use the model name.
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