Fashion video ads see 97% completion rate on Connected TV: Report
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Fashion video ads see 97% completion rate on Connected TV: Report
New Delhi: Indian viewers are completing fashion video ads on Connected TV (CTV) at a striking rate of ~97%, according to new findings released by advertising technology company VDO.AI. The study examines viewer behaviour during peak seasonal advertising windows and finds that fashion brands are receiving sustained attention on CTV, a format that offers immersive, full-screen and largely distraction-free ad experiences. The high video complet…
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