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Fashion Marketplace Depop Is All About Wide Eyes in Wild Ads From Uncommon
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Fashion Marketplace Depop Is All About Wide Eyes in Wild Ads From Uncommon
When the stars align and you find the perfect fashion item you’ve been searching for on Depop, your heart races, the hairs on your arm stand up and your pupils dilate. Uncommon has coined a term for this delight—”Depopamine”—and launched an OOH and video campaign that combines the perfect score and the body’s reaction. It’s the agency’s first work for the brand. Close-ups of wide eyes, gaping mouths and raised hairs are coupled with a fashion sc…
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