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Hugo Boss Recommends Shareholders Reject Frasers' Bid
The German fashion group said the €38-a-share cash offer reflected the minimum required price, not its intrinsic value.
On Thursday, Hugo Boss' management and supervisory board unanimously urged shareholders to reject a €2 billion takeover offer from Britain's Frasers Group, labeling the bid "financially inadequate."
Frasers launched this bid to raise its stake above 30%, a threshold triggering a mandatory full takeover offer under German regulations, though Boss leadership argues the €38-per-share price ignores intrinsic value.
CEO Daniel Grieder defended the brand's "Claim 5 Touchdown" strategy, while analysts at Citi described the offer as "the mechanical extension of an accumulation strategy" rather than a valuation.
Despite the board's unified rejection, pressure mounts on Grieder to demonstrate his strategy can restore growth, particularly after the company reported a 1% sales drop last year amid weak consumer demand.
Frasers previously hoped to finalize the deal in the second half of this year, but the unanimous board rejection now complicates that timeline for the retail giant with a market value of around €3.3 billion.
Hugo Boss asked its shareholders to reject the purchase offer of $2.2 billion from the Frasers Group, claiming that the group was subactivating the German fashion company, which continues to implement its own growth plan. Exclusive material for subscribers. To have full access, access the link of the material and register.
Hugo Boss has advised its shareholders to reject the takeover bid from the British retail and sports group Frasers Group. According to the management of the German fashion group, the current offer is too low in the long term.