Fanta’s Big Bet to Own Halloween: An Original Cinematic Universe
The campaign adds four original characters, collectible packaging and a limited-time flavor as Fanta seeks to build its own Halloween intellectual property.
4 Articles
4 Articles
Fanta is building its own Halloween universe after teaming up with Chucky and M3gan
Coca-Cola's Fanta is creating its own scary characters for Halloween as part of a world-building exercise.FantaCoca-Cola's Fanta is styling itself as an entertainment brand with four new characters for Halloween.The soda brand wants to build a "universe" of products and experiences that'll endure past Halloween.It's a shift toward Fanta being a creator in its own right, not just a collaborator with Hollywood.After doing tie-ins with iconic scary…
Fanta wants Halloween to stop being a campaign season to become an entertainment property of its own. Now the Coca-Cola brand presented the first advance of Fanta’s Haunted Universe, a narrative universe created to develop characters, stories and experiences around the holiday and turn it into a recurring brand asset. Halloween moves an increasing amount of money, for example in the United States, the projected spending for Halloween reached $13…
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