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MEGHAN, DUCHESS OF SUSSEX ANNOUNCES AS EVER'S FIRST COLLECTION WILL BE AVAILABLE FOR PURCHASE TODAY

Meghan's lifestyle brand As Ever sold out all items within an hour after launch on April 2, 2025.
The collection includes jams, herbal teas, and honey, priced at various amounts, and is associated with her Netflix series, "With Love, Meghan."
Experts commented on the mixed reception of Meghan's brand, with some praising her potential for success despite prior criticisms.

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New York Magazine

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Meghan Markle’s As Ever Is Selling an Identity Crisis

Meghan Markle’s As Ever is selling an identity crisis. My quest to buy fancy jam from the As Ever website on launch day revealed that Meghan isn’t just confused about what her whole deal is. She also has no idea who her target audience is.

1 day ago·New York, United States

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Sydney Morning Herald

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Honey, jam and flower sprinkles: Meghan’s As Ever range sells out in 30 minutes

The Duchess of Sussex launches her first lifestyle brand with items that she promises will “infuse warmth, beauty, and intention into daily rituals”.

2 days ago·Sydney, Australia

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Fox News

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Meghan Markle's As Ever brand sells out in under an hour despite high prices

The Duchess of Sussex sold out her brand As Ever in under an hour after launching Wednesday. Meghan Markle was criticized by some for high prices as she sold a jar of honey for $28.

2 days ago·New York, United States

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The Cut

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Meghan Markle’s Jam Sold Out in an Hour

Photo: Shutterstock Somewhere in Montecito, Meghan Markle is plopping flower sprinkles into a glass of Champagne. Today is a celebration for the Duchess of Sussex, who, after more than a year of promo, a brand renaming, and a lukewarmly received Netflix show, finally released the inaugural line of As Ever products. In good news for Meghan and bad news for anyone hoping to buy a funny housewarming gift, her jams sold out almost as soon as they dr…

2 days ago

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Vanity Fair

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I Only Managed to Spend $64 on Meghan Markle’s As Ever Goods Before Things Sold Out

The Duchess of Sussex released her first lifestyle products to a welcoming public Wednesday morning—$121 for her total lifestyle haul—but the honey was gone in five minutes.

2 days ago·United States

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