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Gearbox’s Randy Pitchford Responds To ‘Borderlands 4’ Price Debacle
- Randy Pitchford, CEO of Gearbox, responded on Twitter on May 14 and 21, 2025, addressing fan concerns about Borderlands 4's price amid controversy.
- The debate arose after a fan warned the game might cost $80, a price Pitchford said was not his decision but hinted real fans would still buy it.
- Pitchford explained Borderlands 4 has more than double the budget of its predecessor, faces tariffs on retail packaging, and reflects rising game costs in a competitive market.
- He shared a memory of spending $80 on a Sega Genesis game in 1991 while earning minimum wage and suggested that dedicated fans will find a means to afford Borderlands 4, despite the current uncertainty about its price.
- The situation highlights growing concerns over increasing game prices, with Pitchford promising the game will provide value regardless of cost and the official price still pending publisher approval.
31 Articles
31 Articles
Borderlands 4 price controversy explained: What did Randy Pitchford say and will it really be $80?
It feels like a weekly occurrence these days that there's some kind of price controversy in gaming – this week, it's Borderlands 4!The upcoming Gearbox Software title has become the centre of some social media drama concerning questions about how much it will cost.So, what's actually going on with Borderlands 4's price?Here's what you need to know.Borderlands 4 price controversy explained: What did Randy Pitchford say?This situation began on 13t…
If Borderlands 4 costs £80 Gearbox’s boss thinks you should pay it
How much would you pay for Borderlands 4? (Take-Two Interactive) Randy Pitchford thinks that ‘real fans’ will ‘find a way to make it happen’ if Borderlands 4 ends up costing £80, but he insists the price isn’t up to him. It’s true that the price of video games has varied little since gaming went mainstream in the 80s and 90s. Back in 1991, the average price of a movie ticket in the UK was £3.03 and it’s now close to £8. And yet, at the same time…
As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’
Gearbox chief Randy Pitchford has responded to a fan who expressed concern about the prospect of paying $80 for Borderlands 4, saying: “if you’re a real fan, you’ll find a way to make it happen.”
Randy Pitchford and Other Gaming Execs Continue to Prove How Out of Touch They Are With Players
2025 has already been filled with gaming executives showing that they are out of touch with their players, and Randy Pitchford’s comments about Borderlands 4 are simply the latest in a concerning trend. These comments come after BL4 a lot of hype has been built for the game with the return of fan-favorite features and the removal of elements that weren’t as well-received. If you missed it, Pitchford essentially commented that real fans of Border…
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