BMW Global Sales Slip In H1 2026, But It's Not All Bad News
4 Articles
4 Articles
BMW stated that a sharp drop in sales in China damaged its overall performance in the first half of the year, although the group recorded gains in other markets. Exclusive material for subscribers. To have full access, access the link of the material and register.
In the first half of the year, the BMW Group sold less than 4.2 percent of cars than in the same period of 2025, a total of 1,156,742 cars among its brands.
BMW Global Sales Slip In H1 2026, But It's Not All Bad News
The first six months of the year were something of a mixed bag for the BMW Group. On the one hand, sales rose by 5.4% in Europe to 496,651 units and by 3.9% in the United States to 200,661 units. On the other hand, demand in China fell by a worrying 20.4% to 261,773. The automotive conglomerate groups Asia-Pacific, Eastern Europe, the Middle East, and Africa into what it calls its Fourth Pillar sales region, where deliveries dropped by 9.6% to 1…
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