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Nike’s Breaking4: Faith Kipyegon And The Global Branding Moonshot
- Faith Kipyegon, a 31-year-old triple Olympic and world 1,500m champion, will attempt the first women's sub-four-minute mile on June 26, 2025, at Stade Charlety in Paris in Nike's Breaking4 event.
- Kipyegon aims to break the 4-minute barrier after setting the world mile record at 4:07.64 in 2023 and lowering her 1,500m record to 3:49.04 in summer 2024 while maintaining routine training with coach Patrick Sang.
- Nike supports her attempt with innovative gear, including featherlight Victory Elite FK spikes with Zoom Air pods for energy return, and uses pacers positioned by computer to maximize drafting benefits during the rare mile event.
- During a Zoom call, Kipyegon expressed that surpassing the four-minute mark would firmly establish her place in history, highlighting her strong mindset and commitment to motivating future athletes through this significant pursuit.
- Whether she breaks four minutes or not, the attempt marks a significant cultural moment for women’s athletics and Nike’s ongoing effort to expand the boundaries of human performance and brand purpose.
22 Articles
22 Articles
Athletics: Kipyegon ready to attack four-minute mile in Paris
In a Nike “Breaking4” project, following the success of Eliud Kipchoge’s unofficial sub-two hour marathon, the 31-year-old Kipyegon will attempt the feat in the city’s Stade Charlety, where she set her 1,500m and 5,000m World Records.
Kipyegon ready to attack four-minute mile in Nike 'Breaking4' project
LONDON :All eyes will be on the Paris sky on Thursday in the hope that conditions are considered optimum for Kenya's triple Olympic and world 1,500 metres champion Faith Kipyegon to make her attempt on the first women's unofficial sub-four minute mile.In a Nike "Breaking4" project following the success of Eli
With Kipyegon, Nike hopes to break a record – and win back women runners
By Nicholas P. Brown and Helen Reid NEW YORK/LONDON (Reuters) -Nike is betting its endeavor to help Kenyan athlete Faith Kipyegon run a mile in under four minutes will recapture the attention of women consumers who have been looking elsewhere for running shoes and clothes. Industry experts and women runners say it will take more than a bold spectacle to draw women back to the brand. Kipyegon’s attempt, branded “Breaking4”, set for Thursday at th…
With Kipyegon, Nike hopes to break a record - and win back women runners
NEW YORK/LONDON - Nike is betting its endeavor to help Kenyan athlete Faith Kipyegon run a mile in under four minutes will recapture the attention of women consumers who have been looking elsewhere for running shoes and clothes. Read more at straitstimes.com.
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