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Fact check: Polling company registered at an address months after Reform UK left

Companies House records reveal 97 active firms share 83 Victoria Street, with Reform UK leaving in 2024 before Merlin Strategy registered in 2025.

Summary by Evening Standard
A widely shared online post claimed polling firm Merlin Strategy and Reform UK had the same office address.

Bias Distribution

  • 75% of the sources lean Left
75% Left

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The Canary broke the news in United Kingdom on Wednesday, January 7, 2026.
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