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FaceTime with the Content Guy: w/ Michael Sansolo, Reporting From PLMA
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FaceTime with the Content Guy: w/ Michael Sansolo, Reporting From PLMA
Michael Sansolo and I spent the end of last week in Bentonville, Arkansas, where we attended and facilitated sessions at the Private Label Manufacturers Association (PLMA) Annual Meeting & Leadership Conference. Afterwards, we found a quiet corner in the hotel/conference center to reflect on what we heard and learned, especially from keynoter Scott Morris, Senior Vice President, Private Brands, at Walmart U.S., who underlined four key character…
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