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Tinder Pilots Mandatory Facial Recognition for California Sign-Ups
- On July 2, Tinder made face liveness detection mandatory for new California users, using biometric video selfies to verify identities, starting the pilot in the state.
- Match Group introduced Face Check in Canada and Colombia to prevent deepfake impersonation and catfishing, citing California's strong online safety laws for its U.S. test launch.
- Tinder's Face Check involves users recording short video selfies, which are matched to profile photos; the videos are deleted after verification, but encrypted face maps are stored to prevent duplicates.
- Following the rollout, Tinder issues verification badges and deletes videos, with the company monitoring user reactions before broader U.S. expansion.
- As dating apps face declining user engagement, Match Group's implementation of mandatory Face Check aims to rebuild trust and curb fake profiles amid industry revenue drops.
33 Articles
33 Articles
Tinder launches new biometric face scan verification
Popular dating app Tinder rolled out a new verification method that requires users to utilize facial recognition technology to prove they are a real human when they first sign up for the app.The technology – called Face Check – will be used to confirm that the person signing up is real by taking a short selfie video of themselves. The safety measure will then determine if the person is real by matching it against their profile picture. As first …
Tinder tests facial recognition technology to verify user identities
Dating app Tinder is testing new facial recognition technology aimed at reducing fraud and impersonation, as well as rebuilding trust with its users.The feature, first reported by Axios, is called "Face Check," and it is now mandatory for Tinder users in California. It prompts users to take a short video of themselves, which then creates a biometric face scan to verify the user's identity, that they are a human and that the scan matches their pr…
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