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After ‘F1’ Speeds Off, What’s Next for Apple’s Film Business?
- Apple's film 'F1: The Movie' starring Brad Pitt debuted in July 2025 and topped the US box office with $55.6 million domestically and $144 million globally.
- This success followed Apple's years of mixed theatrical results and a large $200-300 million production investment amid ongoing challenges in making blockbuster films.
- The film, directed by Joseph Kosinski, leveraged Formula 1's global fan base and Apple’s commitment to big theatrical events alongside a highly praised cast and production team.
- Apple executives and analysts highlighted the movie's premiere as an encouraging achievement that reflects Formula 1's excitement and the value of major theatrical releases for the company.
- Despite the strong start, Apple must sustain momentum to show profitability, with the film marking a potential turning point in balancing prestige and commercial success in Apple’s film division.
38 Articles
38 Articles
The movie for which Brad Pitt learned how to drive a single-seater had a great first weekend, while coming from Apple TV+
On and Off the Track, ‘F1’ Cinematographer Claudio Miranda Kept the Camera on the Limit
Joseph Kosinski‘s racing drama “F1: The Movie” has been justly celebrated for its high-octane racing sequences, which incorporate cutting-edge filmmaking technology to convey a visceral sense of what it’s like to drive a Formula One car. However, those set pieces would not work if the entire film were a constant blur of speeding cars. The film’s quieter moments — focusing on actors Brad Pitt, Damson Idris, Kerry Condon, and Javier Bardem — also …
Hastings Tribune
Arizona Daily SunAfter ‘F1’ speeds off, what’s next for Apple’s film business?
LOS ANGELES — The $145 million global opening of Apple’s “F1 The Movie” came as a relief — both for the iPhone maker itself and theater operators hoping for an original hit during this sequel-dominated summer of blockbusters.
‘F1: The Movie’ tops U.S. box office with $55.6M debut
The Formula One film F1: The Movie starring Brad Pitt topped the North American box office over the weekend, earning $55.6 million in its opening weekend, according to studio estimates. The racing drama marked one the strongest debuts for an original sports film in recent years, which is also the first major theatrical win for Apple Original Films. Directed by “Top Gun: Maverick’s” Joseph Kosinski, “F1” follows Pitt as a retired Formula One driv…
Apple’s Film Division Finally Finishes First at Box Office
Like the woebegotten racing crew in its new blockbuster F1, the Apple TV+ film division has long been scrambling for an elusive first-place finish. And like those same scrappy underdogs (mild if not entirely predictable spoiler warning for the movie), Apple has now finally scored a spot on the box office podium. This weekend, F1 roared to a $144 million global box office finish, securing the top spot on the US charts. The win could mark a turni…
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