"F1 – The Movie": Brad Pitt’s Formula 1 car becomes a LEGO set

Formula One speeds away with Apple in a large partnership deal

Formula One shifts gears with a five-year deal with Apple for exclusive rights to streaming F1 races in the United States, starting in 2026.  The deal, according to Variety, is valued at around $800 million, more than doubling what F1’s previous agreement was, which was approximately $255 million over three years with ESPN. This deal, in part, correlates with the recent success of “F1: The Movie,” an Apple TV movie. Apple’s official announcement…

"F1 – The Movie": Brad Pitt’s Formula 1 car becomes a LEGO set

The APXGP team car, featured in “F1 – The Movie”, is now available as a LEGO set, joining the collection of all ten Formula 1 cars from this year’s championship. The film’s stars, Brad Pitt and Damson Idris, also become LEGO minifigures. Formula 1, entertainment and marketing continue to go hand in hand. Over the last forty years, this connection has always been present in the world championship, but the level of synergy that has shaped the spor…