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Is 'F1' a Hit? How Do We Even Judge That?
5 Articles
5 Articles
Is 'F1' a Hit? How Do We Even Judge That?
Always glad to talk to the Entertainment Strategy Guy (read him here!) about the state of play in the world of streaming and beyond. Among the topics discussed this week: Whether or not F1: The Movie is a hit (and what being a “hit” means for a $200 million original for Apple as opposed to a different type of movie for a different type of studio); whether F1, the sport, is a butts-in-seats phenomenon in the United States; why the streaming wars …
Boosted by the Fête du Cinéma, Warner's release makes one of the best starters of the year, and takes the orders of a revitalized ranking. 937 000 entries for F1 which, thanks to its previews, is already millionaire. Joseph Kosinski's film makes the third best opening week of 2025, after the 1.3 million (M) of tickets from Lilo & Stitch and the 946,000 from God Save the Tuch. It is also carried by a beautiful average of 55 entries per session (e…
F1 drivers’ near death crash used in F1 Movie
For many, coming into contact with a Hollywood A-lister is a rare event. But for former Formula 1 driver Martin Donnelly, meeting Brad Pitt was something far more profound; a bizarre, emotional full-circle moment in which the plot of a film intersected uncomfortably closely with his own near-death experience. Donnelly, whose terrifying crash at the…
Apple has done it again and not in a good way. In recent weeks, a marketing campaign starred by Apple has unleashed a real storm: iPhone users have received unsolicited promotional notifications in the Wallet app, highlighted for its financial use, to announce F1: The Movie, directed by Brad Pitt. Virality has been instantaneous, with comparisons as harsh as the controversial episodes of U2 over a decade ago. We analyze in detail what has happen…
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