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How Coach Handbags Became a Gen Z Status Symbol

Summary by Bloomberg
Sales climbed 15% last quarter for the 84-year-old brand, thanks to a new generation of fans.

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How Coach Handbags Became a Gen Z Status Symbol

Sales climbed 15% last quarter for the 84-year-old brand, thanks to a new generation of fans.

·United States
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insideretail.com.auinsideretail.com.au

Eyeing Gen Z, luxury label Coach is building the five senses into its activations

At Coach, retail isn’t just about selling bags – it’s about creating a moment, a memory, and, sometimes, a 12-foot dinosaur made from 400 of those bags.

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insideretail.com.au broke the news in on Thursday, May 22, 2025.
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