Explaining The Great Decoupling To C-Level - Data Intelligence

Explaining The Great Decoupling To C-Level - Data Intelligence

Something important is happening in Google Search. If you’ve looked at your website data in Google Search Console, you may have noticed something odd. Your pages are showing up more often, but fewer people are clicking through. These two signals – impressions and clicks – are used to rise and fall together. Now, they’re drifting apart. We call this “The Great Decoupling.” Screenshot from Jim Thornton (with permission to use), The SEO Community S…

Explaining The Great Decoupling To C-Level

Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here's what that means for your brand visibility. The post Explaining The Great Decoupling To C-Level appeared first on Search Engine Journal.