Expedia Says You Don’t Need Incognito Mode. That’s Cute.

Expedia Says You Don’t Need Incognito Mode. That’s Cute.

There’s a long-running legend in travel circles that goes something like this: if you search for flights online and then come back later, the price mysteriously goes up. And the cause? Supposedly, the site remembers you were interested and punishes you for not booking right away. The “solution,” according to internet folklore? Use incognito mode. It’s a myth that refuses to die. While browsing for flights to Tokyo, I stumbled across this gem of …