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Expedia and IShowSpeed launch Gen Z travel campaign
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Expedia and IShowSpeed launch Gen Z travel campaign
Expedia is leaning deeper into creator-led marketing with a new global partnership featuring livestream megastar IShowSpeed. The travel platform has named the creator its official travel partner, launching a campaign designed to turn fandom, livestream culture, and real-time discovery into bookable travel experiences.The partnership reflects a broader shift in how travel brands are trying to reach younger audiences. Instead of polished tourism a…
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