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Executive Insight: Augmented Retail: How AR Is Redefining The Shopping Experience
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Executive Insight: Augmented Retail: How AR Is Redefining The Shopping Experience
(image credit: Shutterstock) Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive engagement, conversion and loyalty. A new driver of discovery and decision-making Nikolaos Tzoumerkas, Futuresource Consulting Once seen as a futuristic add-on, AR is now a practical tool transforming the way consumers interac…
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