US EditionExclusive: YuMe Toys gets the Kidults excited
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The interactive plushs will be one of the top sales. Count around 100 euro for Disney's Stitch character. Licenses are furious like Stitch or Dragon. The series and movies are no longer the only ones to make the news of the toy. The video game has clearly entered the derivatives."It is very family and very sentimental since the parents themselves were already playing these games," explains Grégory Mirgaux, head of a games and toys shop. It also …
Exclusive: YuMe Toys gets the Kidults excited
Felipe Noriega, VP and Regional director of YuMe Toys, discusses what makes a Kidult range successful, how the company’s Kidult ranges have performed this year and what’s to come in 2026. 2025 has been a very good year for YuMe. The company has opened new customer accounts and expanded its retail partnerships globally, strengthening its footprint in both core toy and gifting channels. A particular highlight has been the strong reception to the …
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