Exclusive | Why Meghan Markle's 'deliberate' business move 'raises questions' about future of brand after Netflix fallout

Meghan Markle's 'Deliberate' Business Move Raises Eyebrows

MEGA Meghan Markle’s move to trademark As Ever in Australia ahead of a visit with Prince Harry has sparked questions about the lifestyle brand. Experts say expansion may reflect slower-than-expected U.S. growth, especially after Netflix stepped back. Despite strong indications of a global expansion, a spokesperson for Meghan Markle’s lifestyle brand remained while addressing the growing speculations. Why Filing An Australian Trademark Could Sign…

Exclusive | Why Meghan Markle's 'deliberate' business move 'raises questions' about future of brand after Netflix fallout

Meghan Markle's latest business pivot could signal that her As Ever lifestyle brand is facing growing pains, according to a brand specialist.

Meghan Markle’s Surprise Move With Her Brand Sparks Buzz It May Be Struggling to Survive in the US

As per experts, Meghan Markle’s recent "strategic" business move suggests challenges her brand is facing in the US after Netflix backed out.

Prince Harry and Meghan Markle’s Brand ‘Unlikely to Suffer Long-Term Damage’ Despite Netflix Step Back

Prince Harry and Meghan Markle’s brand is unlikely to suffer lasting damage despite reports that Netflix has pulled back from the Duchess’s lifestyle venture, As Ever, at least according to one PR expert who says the situation is far more routine than headlines suggest. PR consultant Olivia Bell, speaking with The Express, argued that the streaming giant’s apparent retreat should be viewed through the lens of an industry where partnerships regul…